Simply put, a market signal is any information that is passed passively or unintentionally between competitors from the same industry. Market signaling is crucial to put across things without any specific messaging. For instance, if a company is trying to regain its reputation and make necessary adjustments to its products and services.
The major signal failures that big companies face, with quality products and good service include ineffective SEO, no online presence, and not interacting with the consumers which are the very reasons they aren’t the leading players in the industry.
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